Playtech Makes a Splash as a New Player in the Swedish Gambling Scene

May 29, 2023

All Swedish poker fans must have started jumping for joy. Now the number of poker options available in Swedish casinos will become larger. Besides that, the quality of the software will greatly increase. The partnership between Playtech and Svenska Spel, which was initially established in 2019, is now being extended throughout Sweden.

Playtech, a leading gambling software development company, was chosen as the exclusive poker partner for Svenska Spel. This decision was well received by both companies, who are confident that the collaboration will give significant mutual benefits.

A Few Words About Svenska Spel

Established in 1997, Svenska Spel stands as a Swedish casino operator. It works under the watch of the Swedish government, showcasing a commendable commitment to responsible gaming. Its offerings span a wide array of gambling genres, including lottery, casino games, poker, and sports betting. No other private company in Sweden is allowed to offer gambling services to people. 

However, the company’s influence extends beyond providing entertainment. Svenska Spel is a cornerstone of the Swedish gaming industry, significantly contributing to society. The company’s model ensures that a substantial portion of its profits flows back into public goods, particularly into sports initiatives within Sweden.

Playtech And Svenska Spel Deal Details

A few months ago, Svenska Spel was accused of improper TV advertising, but fortunately, it didn’t influence the agreement with Playtech. Playtech offers a wide range of solutions to the gambling industry, including software for online casinos, sports betting platforms, poker rooms, and more. The company’s products are used by many of the world’s most successful online gaming operators.

Svenska Spel has previously introduced Playtech’s poker product and iPoker network after Playtech secured its Business-to-Business (B2B) permit for Sweden. This move is part of Svenska Spel’s wider strategy to enhance and capitalize on its poker offerings. The first 4 months of 2023 showed that Playtech performed very well in its B2B and B2C segments. Thus, the company is interested in signing agreements with casino operators across the globe to expand its reach. This consistent performance strengthens Playtech’s position as a dominant force in the gaming software development market.

What Are The Representatives Saying?

In general, both sides are delighted with the cooperation, but time will tell. The Vice president of Playtech gave extensive commentary to the press regarding the agreement. To say that Playtech is satisfied with the cooperation is to say nothing. This partnership shows that all the efforts the company made were not in vain. Expanding their reach in Sweden is an important part of their overall strategy. Playtech has invested heavily in poker, and a reputable operator like Svenska Spel has taken notice. Playtech team warmly welcomed Svenska Spel to the iPoker family.

The representative of Svenska Spel also emphasized that this deal is a great decision for them. The Head of Poker and Bingo noted that this partnership means entering the global iPoker scene for Svenska Spel. Additionally, Swedish gambling fans will have more opportunities to enjoy high-quality poker experiences. The company representative regarded this deal as a testament to the high-quality offerings from Playtech. He also expressed hope that their relationship would continue to grow stronger in the future.

Looking To The Future

The strengthening of this partnership signals a solid endorsement of Playtech’s quality offerings and indicates the trust placed in the company by significant industry players. Both parties are gearing up for an enhanced collaboration that aims to redefine the gaming landscape in Sweden. Currently, it’s difficult to notice any negative sides of the cooperation, and we want to hope that it’ll continue.